Kentucky Bourbon Festival 2012
School Project - Develop a mailing page, advertisement, menu of events, and poster.
In addition I added a double-sided take home card featuring 2011 cocktail winners.
I wanted a unique experience, since the Kentucky Bourbon Festival is one of the largest in the country I wanted to have an instant impact. Once the consumer unfolded the poster a hint of Honey Bourbon would hit their noses. Giving them an instant craving for some delicious bourbon.
I used honey bourbon as a scent due to its softness and sweet smell.
Take away double-sided 2011 award winning recipes.
